Sooooo.... it's more that we're hard-wired for repetitious sounds, rather than specific syllables. That's interesting. Thanks. But even our hard wiring was, at one time, soft ... and open to influences.
I'm not at all familiar with Philip Ochieng. I hadn't heard of him until KB posted that extract from his work. And I also found a hole in it, too, where he tried to make the connection with the Indian 'guru' meaning teacher, which is only what it has come to mean relatively recently, and is not the original meaning of the word.
But one thing I've learned is that no matter how crazy someone's work may appear, even Daniken, there's often a nugget or so of gold in what they say. Their research can be good. It's just that maybe they're interpreting the results of it through a different lens to the one that I'm using. (We have to face it, we all see through a glass darkly.)
Another person who gets a bad press is Graham Hancock - but again, he can come up with some good stuff, if you can be bothered to unravel it out from his agenda.
So I always try not to throw the baby out with the bath water.
Or should I say 'the baba'!